Leroi 
In today’s competitive marketplace, attracting new customers is important—but keeping them is even more critical. Customer retention not only reduces the cost of marketing and sales but also builds brand loyalty and increases long-term profitability. Studies show that repeat customers spend more and are more likely to refer others to your business. Yet, many companies … Read more
Entrepreneurship is often painted as an exciting journey filled with freedom, innovation, and success. While all of that can be true, there’s another side many don’t talk about—the stress. Entrepreneurs wear many hats: leader, marketer, salesperson, accountant, and sometimes even janitor. The weight of responsibility, financial uncertainty, and constant decision-making can take a toll on … Read more
By Evelyn Udobia The Nigerian Association of Small Scale Industrialists (NASSI) has commenced registration of members in Akwa Ibom State to facilitate access to the Federal Government’s ₦75 billion Micro, Small, and Medium Enterprises (MSME) intervention fund. NASSI President, Dr. Solomon Vongfa, disclosed this on Friday, August 9, during a Micro, Small, and Medium Enterprises … Read more