Custard powder production: How I made money from custard production after my Nysc program

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Custard powder production: How I made money from custard production after my Nysc

Custard powder is a popular meal that is on the breakfast menu of many Nigerians. This inspiring story of Semma Usanga, a graduate of Communication Arts, from the University of Uyo will help motivate you to venture into custard production. Semma hails from Uyo Local Government Area of Akwa Ibom State. Semma is a passionate food entrepreneur who deals in the production of 3 in 1 custard powder. Her brand, known as MyChoice Foods, is a manufacturing startup that produces custard powder, mixed cereals and bean flour.

Semma had the passion for venturing into business at a very young age. She got worried that most of the products that were consumed then were imported and only a few were manufactured in Nigeria. She was uncomfortable with the low number of people that are involved in the manufacturing sector. She started her business during her National Youth Service year, where she was able to save parts of her monthly allowance to fund the business.

Custard Powder is food for all ages; it’s a healthy meal for family and individuals. Because of the high demand for custard, investment in custard powder production is very profitable. Many multinational companies are making profits from custard production in Nigeria.

Semma started her custard business with the sum of thirty thousand Naira only. Her passion, goal, consistency, focus and hard work have been the major driving forces in starting and sustaining her business. With this passion and zeal, she has trained people on custard making and has been able to register her business with the Corporate Affairs Commission within three months of starting her business. This has led to massive patronage of her products. However, her major challenges have been the inability to get the needed machinery to produce massively and her products not being in the larger market for mass consumption.

Semma admits she has thought of giving up on her business due to her inability to get the needed funds to boost her business to her desired level. But she gets motivated with these words, “the journey of a thousand miles begins with a step”. One of the things that inspire her is her desire to take Made in Akwa Ibom products to the world.


The nature of her business is that of a sole proprietorship as she does most of the work alone because her production is based on demand. However, she engages people when she has a large volume of products to produce.

She says she looks up to the top producing companies especially those in her area of production for motivation and mentorship.

custard powder production

Semma advises anyone who wants to venture into custard production to be consistent. In her words, “My advice is that you can start custard powder production business with a little capital and being consistent, persevering, committed and passionate will help grow the business to a very high level you can ever imagine. Never give up, you may experience low or no patronage at the beginning, you may experience loss at some point but never give up.”

Entrepreneurs play a vital role in the economic development of any society by creating employment opportunities for people in society and generating revenue for the government. Food processing and manufacturing in Nigeria is a lucrative business, so let the custard powder production story of Semma motivate you to start up your own business.

324 thoughts on “Custard powder production: How I made money from custard production after my Nysc program”

  1. My Choice Food is one of the best custard in the market. I bought it for my mother and every time I visit her she keep asking for My Choice Food.

    My Choice Food is delicious and nutritious. If you have not gotten it, place your order now

    Reply
  2. ….fortunately, custard happens to be one of my favorite meals. Your custard is exceptional and is produced with a touch of excellence. Kindly treat my order with urgency. I can’t wait to have some more of it . bravo!!

    Reply
  3. I’ve always wanted to go into production of food too but looking at the money involved, I was discouraged. But this your story has really encouraged me. I’ll surely go into it.

    Reply
  4. I’ve known Semma to be a lady with focus. She knows what she wants and she goes for it.
    I’m super proud of you cos you are already living your dreams. Keep making exploits and breaking limits.

    Reply
  5. You are very industrious and currently you are also into fashion and designing. Your passion is really great. I’m proud of you ❤️

    Reply
  6. One thing about production of food stuff is the ability to make it in a different dimension,the taste of her product is what that I admire. The packaging is enticing and charming.

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  7. My NYSC connect, I’m glad seeing you drive the passion to this extent. Your SAED training wasn’t a waste indeed. You’re doing well.

    Reply
  8. I’m really inspired by your story, thanks for sharing. I would love to learn and be mentored by you.
    You are the positive energy I need.

    Reply
  9. What an I spiring storyline. I have known that with your passion and drive, this BRAND, #MyChoiceFoods, would be made known all over the place. Yours is the best custard ever.

    Reply
  10. Your story is very inspiring…it says with courage and determination we all can start somewhere… Thank you for encouraging startup like us. I pray your desire for the needed equipment will be granted soon.. keep the good work.

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  11. The creativity, ingenuity and the innovation is second to none. A beautiful mix that open a new line of thought in Custard production and meal. Such is a product of a true entrepreneur whose small beginning and inspiration is a light that would lightens the dark mind in thinking broad. MY CHOICE CUSTARD is a brand indeed. Keep patronizing it.

    Reply
  12. To have seen you come up with this brand delights my heart and for how fast you have grown in the business is a motivation.

    MyChoice Custard is a desirable one for every family regardless of age, race, tribe, clan, ethnicity.

    Grab your own now!

    Reply
  13. I must confess 😁
    My choice custard is the best…
    Its yummy, nutritious and 😱
    Its trusted and reliable
    Kudos to you dear 😘

    Reply
  14. I must confess 😁
    My choice custard is the best…
    Its yummy, nutritious and 😱
    Its trusted and reliable
    Kudos to you dear 😘
    More grace to excel🙋

    Reply
  15. Your deference is quite obvious among others, Choice.
    Your product is specially anointed from above.
    I celebrate you ma

    Reply
  16. Your deference is quite obvious among others, Choice.
    Your product is specifically anointed from above.
    I celebrate you ma

    Reply
  17. I’ve had to taste the custard…..it was fantastic,so tasty and palatable
    It can be taken without some additional condiments😋😋
    I’ll always choose Choice custard.

    Reply
  18. Wow! Semma you’re doing well. The choice custard: a home made brand, this is highly encouraged. I pray that you’ll be successful in this your business endeavor. Cheers!

    Reply
  19. This is so commendable. My choice 3 in 1 custard is really that well packed combo nutritious meal that you need for breakfast.
    Keep on girl.

    Reply
  20. This is fantastic and inspiring. Thank you for taking a bold step to venture into it.

    Definitely, your brand will soon take over the market space.

    Reply
  21. I have tasted her 3 in 1 custard, it is very good for consumption.
    It’s nice and taste good. My choice food 3 in 1 family custard.

    She’s customer friendly!!!

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  22. This is an exceptional effort , indeed a giant stride in entrepreneurship by the young Semma Usanga. I have been hearing about “Choice Food” but have never tested it for once, henceforth, I shall try and make it a part of my daily menu. Congratulations young Semma Usanga, may the Lord bring provisions for u to be able to take choice food to the doorpost of every Akwa Ibomite and beyond in Jesus name. Amen!

    Reply
  23. Actually was so impressed with what I saw, taking your product makes my morning. I recommend this to all families for breakfast, so yummy and milky. Keep on

    Reply
  24. My choice food custard has been my choice of custard since I came to know it, the taste alone will make u hunger for more. I love it cause I don’t have to bother about extra milk and sweetener.
    So true you’re bless among the entrepreneurs, cause our three in one custard is absolutely delicious and nutritious.
    So proud of you girlie

    Reply
  25. I want to say that it’s a good thing for a young and talented lady like you (Semma) to venture into food business thereby promoting made in Akwa Ibom Products…I want to say keep it up and certainly your hard work will surely pay!

    #Mychoicefoodstotheworld

    Reply
  26. This is really inspiring. Evidence of vision, dedication and the desire to succeed. I really hope she expands beyond the borders of this country.

    Reply
  27. It is really nice to see a young Nigerian like you, working so hard to be an enterpreneur here in Nigeria despite the challenges of the Nigerian environment.
    Creativity at its peak. Keep it up.👍

    Reply
  28. My choice food custard has been my choice since I tasted it. It taste good and fine. I love it when I don’t have to bother about extra milk and sweetener.

    Reply
  29. I love your sense of determination inspire of the setbacks. I am really inspired by your drive. Your brand would be recognized and recommended worldwide. I believe that.

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  30. Nice and inspiring story that motivates a young Nigeria to gets serious with life after NYSC.

    Greater success Choice Foods.

    Reply
  31. Great, just great.
    Weldone Semma for the motivation. I am very touched by the fact that you have encouraged us to “Never give up”.

    Your brand is indeed an outstanding one as it has the peculiarity of a 3 in 1 content. All the best.

    Reply
  32. Awnnnnnnnnnnnnnnnnnnnnnnnnn
    This is so inclined, keep it up baby girl.
    Yeah, I must say this is the pre-eminent I have tasted. Mychoice custard is great for healthy skin, healthy hair and better eyesight.
    More powers to your elbows love💞💛♥️💓

    Reply
  33. With no controversy, the Choice Custard powdered is arguably one of the best in the state. Its taste is second to none. Will brighten your day. Keep it up, Choice. You’ll be globally recognized soon.

    Reply
  34. I know Semma to be hard working, determined and focused. To be a great entrepreneur has always been her dream. I know you will get there because I believe in your ability to succeed.My choice custard,the best.

    Reply
  35. My choice custard always the best Good taste,your satisfaction says it all . I’m proud of you dear ,greater height I pray thee

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  36. My choice custard is the best, go for it, it’s nutritious and tasty good. Get it for family use, get it for friends and love ones out there.

    Reply
  37. Such a beautiful and insightful story. Keep doing great. My Choice custard is already on its way to becoming the choice of every home. Well done Semma.

    Reply
  38. Food production and processing is one business idea that I have passion for and it gives me great pleasure when I see youths investing in food. Food is creative, food is being, food is artistic. Investing in it is like investing in the future, moreso when you invest in the root process which is agriculture, ie, the actual cultivation of food and cash crops. It’s a nice market. Nice one Semma. .

    Reply
  39. My Choice Foods (3 in 1 Custard) is a yummy breakfast I take often. Semma is a diligent and determined entrepreneur… Kudos dear

    Reply
  40. Semma is a goal getter. She’s vertu industrious and hard working…
    My Choice Foods is a really great brand. A brand we should all trust and it’s a brand that has not only come to stay but has come to give nourishments to the human body through its daily consumption..

    In all you do daily;
    #THINK MY CHOICE FOODS
    #THINK THAT MILKY CUSTARD 🍮
    #THINK SEMMA USANGA BRAND..

    #GOD BLESSES YOU ALL AMEN…

    #MY CHOICE FOODS IS DOPE, 🔥

    Reply
  41. It’s really nice and encouraging to see young people come up with with ways to contribute to the economy positively and better the lives of those around them. Well done Semma for your passion to change your world for the better.💞💞💞

    Reply
  42. Actually your product is so nice and nutritious,I have tasted it severally nd its now part of my daily meaI.. I love the choice custard

    Reply
  43. Quite inspiring. I can imagine the pressure of wanting to give up on startup businesses down here, especially with the problem of inadequate sponsorship. But indeed nothing great comes very easy. Don’t give up, you are succeeding already.

    Reply
  44. I started loving custard after I had a taste of My Choice Custard. It’s super tasty, nutritious, and uncommon😁.

    Go on girl, you are doing a great job💪

    Reply
  45. Truly, MyChoice 3 in 1 Custard Powder has been one of a kind. I’ve been greatly moved by Semma’s story and want to encourage Nigerian Youths to brace up and become great entrepreneurs. Keep up the good work, Semma Usanga!

    Reply
  46. Indeed Semma is passionate to grow the custard business if supported financially. She is good and focus on what ever she lays hands on.

    Reply
  47. Semma is one lady I’ve known who has demonstrated an exceptional drive for entrepreneurship, in ways which is not just consistent, but admirable.
    To think that she just completed her National Youth Service and decided to run three lines of business concurrently is a feat that is laudable, and worthy of support.
    I hereby recommend Semma for any grant or support which will help expand her business frontiers, and create employment (by extension) for interested youths in the State.

    Reply
  48. Have tasted her custard and it’s very good for consumption. I also encourage any individual or cooperate organization to help her in funding the business. Thanks

    Reply
  49. When it’s comes to custard, I must tell, MyChoice Foods 3 in 1 custard is realiable, affordable, and it’s good for consumption.
    A lot of people who has tasted this custard have something good to write about!
    The market, investors, customers etc are yet to discover this special 3 in 1 custard!

    ⭐⭐⭐⭐⭐

    Reply
  50. I’m so intrigued and motivated by your story. I also support your views entirely on entrepreneurs playing a vital role in the economic development of any society. Keep up the good work. I’ve tasted your products and I love it.

    Reply
  51. Wow!such a nice and mind blowing story..
    Am motivated…
    Keep up with the good work dear, the sky is just your starting point.. See at the top

    Reply
  52. The entrepreneurship journey of Semma Usanga is so inspiring and motivating. A journey that began during her undergraduate level. My Choice Custard is just the beginning of something remarkable! Get ready to experience more from My Choice Foods.

    Reply
  53. I was so surprised the first time she asked about CAC registration…told her all I knew only to see one day this wonderful piece 🥧 of meal came out….I was proud of her …your meal is lovely. Weldon dear

    Reply
  54. This is really inspiring. Your story is definitely that of passion, grit and consistency.
    The authorities need to do more to ensure an enabling environment for promising entrepreneurs like you to flourish

    Reply
  55. Thank you, Semma for the inspiration and motivation you’ve offered to young people. Your reach is rich. Congratulations!

    Reply
  56. I have known semma for years and I can boldly say that semme is one lady with an insightful and innovative mind. She always on a move to conquer new territories and create business avenue to empowers others.

    Reply
  57. Wow. Someone that studied communication arts! Wow this is lovely. I admire your zeal and passion. Keep it up dear. The sky will be your starting point!!

    Reply
  58. This is so inspiring…
    I know of this brand, my love for custard began the day I tasted d product.
    Keep it up Choice Walker, you’re really doing well and you’ll always have my support.
    Best Wishes!

    Reply
  59. Proudly made in Nigeria. The best I’ve tasted so far. I’m proud of you girl. In my family we’ve made My Choice custard our choiced breakfast.

    Reply

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