How I started an event planning brand with ₦30,000

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Event planning occupies an important place in our daily lives because we hold events daily. The success of an event depends on how well the planning for the event is done and implemented. Event planning is big business nowadays and is worth venturing into. The story of Lauretta Jonathan will surely motivate you. Lauretta Jonathan is an indigene of Abia State and a graduate of Mass Communication, she is the CEO of Scarlet diamond events.

Lauretta ventured into event planning because of her flair for organizing parties and ensuring they turned out well. She started her business in October 2020.

The events industry has contributed significantly to the economy of the country. Every week, there’s one event or corporate function to be executed, and events professionals are called to execute them. According to published data, Lagos State alone is said to host over 20,000 events monthly and expected earnings amount to about $300m annually. So one can make money from this business.

Lauretta says she started her business with ₦30,000.

Her high point has been in the number of events that she has organized with no mishaps or errors.
In the early stage of her career, she had to use her money just to ensure an event she was contracted for turned out perfectly fine. She says she needed that event to add to her portfolio.

Scarlet diamond events Lauretta says there are three major roles in her business: Event director, Event coordinator and Client service. Right now she does the work alone except for the Event coordinators. Despite facing challenges, Lauretta has not thought about giving up.

She presents Miss Temitope Oluwajimi Victoria, the C.E.O of Indigo crystal concepts as her business mentor.

Lauretta looks forward to engaging with policymakers and investors etc to scale her business. In her words, “Basically I will love to have a wedding style shoot so I can show the world my potentials also putting up sponsored adverts on the internet and basically anywhere would cost some money”.

To the people who want to venture into event planning, Lauretta advises, From the beginning, it might seem tough but the truth is, do not give up if planning is what you really love, go for it, trust me when I say the other side is greener”.

Entrepreneurship plays a vital role in the development of the economy as it is the key contributor to innovation, product improvement and reduction of unemployment and poverty. There are many events set to hold in the nearest future, let the story of Lauretta motivate you to venture into event planning today.

24 thoughts on “How I started an event planning brand with ₦30,000”

  1. Lauretta is a smart young lady, she is bringing something unique and different in to the world of event planning. She have eyes for excellence but more importantly her personality is something to behold. Am confident that Scarlet Diamond Events will be a house hold name in this country soon enough.

  2. Lauretta is very good at what she does, I can remember planned every event that coppers hold when we were serving in katsina. Keep on doing the good work and what you love. May God bless your hand work. Amen m

  3. It’s good to encourage young entrepreneurs… I would definitely spread the word about Scarlet Diamond Events. I’m so inspired by this story.


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