How I started my custard business with ₦700 and grew it into a booming enterprise

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We love custards, they come in different flavours. Custard making is a delicate business, the recipe may be simple but not everyone can get it right. Utibe Akwa is a native of Ikot Obio Akpan in Ibiono Ibom Local Government Area of Akwa Ibom State. She holds an HND in Business Administration and Management from Akwa Ibom State Polytechnic and a PGD in Economics from the University of Uyo, Uyo.

She is a certified Project Manager from the Institute of Project Management (IPMP). Utibe Akwa is a passionate food entrepreneur who is committed to building a locally trusted food brand that ensures healthy living among African households. She is currently the Founder of Utytrends Enterprise, producers of Unik Custard.

Utibe says she ventured into entrepreneurship for many reasons. According to her, “First, I had always been ambitious of being a CEO and employer of labour. I also saw a great opportunity to explore at the time as the potential of the entrepreneurial framework  of our State was untapped and bald, yearning for exploration and development, which when ventured, will create indigenous companies that would later launch the State to global prominence and entrepreneurial hall of fame.’

Custard making is a lucrative and viable business that one can venture into. Custard is a meal that is on the breakfast menu in many Nigerian homes so there is a continuous demand for the product.

Utibe states that her starting capital for the business was N700.

The high point of the business lies in the  fact that the products gained expanded market share and brand loyalty and is globally acceptable. So far Utibe has trained over 4000 youths across the 31 local government areas in Akwa Ibom and beyond.

The low point is the need for the procurement of a high voltage generating set to match the high power consuming machinery for larger-scale production.

Like every other human venture laced with hurdles and challenges, Utibe’s success story was not without hurdles. In fact, hers was the most difficult. But her philosophies of consistency, passion, resilience were and still are her mix of “staying power”. She acknowledges one of such challenges as start-up capital. She would tell that “There were times she was getting fed up”. As the demand for her products was getting high by the day, and so many supermarkets and shops were placing orders, she was limited and could not push forward. “Even if I had the products, I could not match with the orders that kept coming in, because I was yet to be certified by NAFDAC and SON and other relevant agencies. But I kept pushing.”, she says.

custard making

Utytrends Enterprises is fully registered with the Corporate Affairs Commission, certified with NAFDAC, and trademarked with the Federal ministry of trade and investment. The company is well structured with all various active functions, ranging from Accounting, Production, Marketing, corporate communication and sales, with a staff strength of 15 direct employees and 15 indirect employees. These people are engaged to work in various departments.

For continuous improvement and self-development, Utibe says she has so many successful Business Men and women within and outside Akwa Ibom whom she seeks advice, entrepreneurial counselling and guidance each time she comes to the crossroads of the business world.

Utibe is aiming global and to make this tenable she looks forward to engaging with policymakers and investors for expansion and scalability.

To fellow and intending entrepreneurs, Utibe advises, “My message to all the Entrepreneurs is, instead of waiting for the employment that will take a long time before it comes, learn to create one for yourself. Have your passion, be determined, be focused, be resilient and you will get there. Don’t give up on the lopsided employment situation in the country. And for the budding youth entrepreneurs, the simple parameters are Determination, consistency and persistence. It is one thing to embark on a project; it’s another to remain on the top gear of the project to sustain it. Every entrepreneur needs to realize that the business environment in our contemporary society is thorny, unfriendly, competitive and challenging but only the aforestated parameters can provide wade through.”

 

SMEs are the bedrock of every economy. Entrepreneurs create impact through job creation, revenue generation, social service Intervention through corporate responsibility. Let this story of Utibe Akwa inspire you and just like Semma Usanga, motivate you to venture into the business of custard making.

custard making

134 thoughts on “How I started my custard business with ₦700 and grew it into a booming enterprise”

  1. Unik custard is a high quality products of it kind, may God continue to give her wisdom to do more product’s

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  2. I have known this particular CEO for years now via Facebook. I don’t really know Utibe in person but trust me, she has motivated me in so many ways via her fb page.
    I’m not a fan of custard but I started liking it cos of her. The passion she has for the business is seconded to non. Her humility also paves way for her numerous successes and wins..
    I see you up there dear Utibe Akwa
    I’m your till tomorrow silent fan

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  3. I tested it, and I love it, I introduced to friends and they love it, Unik Milky Custard from Utibe Akwa Ibom is the best🤗🤗, she is humble, and she will surely excel to greater height

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  4. Utibe Akwa has been very consistent as an entrepreneur through her product delivery, quality assurance & dedication to the entrepreneurial ecosystem of Akwa Ibom State.

    The UNIK Custard, one of the products of Utytrends Enterprise is a tested and trusted brand. I am optimistic, the company will grow into a conglomerate!

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  5. I love your enthusiasm, your power…the fact that you’re consistent and dedicated makes me admire you more. I pray God to keep crowning your efforts with more successes!

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  6. I’ve Known Utibe Akwa for sometimes now. I knew how it all started. Indeed she is a true definition of Success. May God Bless Uty Trends Enterprise. Amen!

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  7. A hard working, dedicated and zealous woman. She is a role model to our younger generation.

    The sky is your starting point.

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  8. This my sister from Same Place has Made me proud. We were in the same school, same department. Was glad when I saw her start this business with a little capital and has grown to this stage. I’m proud of her products

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  9. Well Utibe Akwa is the type of young lady our Africa of today needs. While in my Country Cameroon I was following her up till we meet physically in Akwa Ibom state. I must say she inspired me alot & I have had to share her inspirations with other youths who are now looking at working with her while others are wanting to be like her. My team & I have been working to promote her product in West & Central Africa. By His grace we shall get there.

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  10. Indeed, you have shown the style of the virtuous woman in the bible. May you grow this business in the name of Jesus. He will strengthen your business in aspect of life. God. Bless you and lead you to educate others.

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  11. Dear Utibe Akwa, you’ve shown a good example to other Akwa Ibom youths. May God keep granting you open doors so you break new grounds always!

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  12. Her kind is rare.
    She’s focus and knows where she’s going.
    She has a zeal and committed to seeing her desires come through.
    God bless you real good Utibe Akwa Custard Ime Jacobs

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  13. My familyI had never liked custard,but immediately we had a taste of unik milky custard,the story changed……….unik milky custard is the best,have a try of it and you won’t regret it

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  14. Your determination and consistency is top notch. The sky is your starting point. God bless the work of your hands, our very own. We are proud of you baby

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  15. Utibe Akwa is one lady I’ve learnt what being consistent about your passion can produce, for her, giving up is not an option, unik custard is the best ✌️

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  16. Utibe Akwa is one lady I’ve learnt what being consistent about your passion can produce, whenever I see or hear of her name I feel proud that I know her, unik custard is the best ✌️

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  17. For that glowing skin and good health; pls take this simple recipe because it makes the most amazing custard. The taste is superb, its unique colour is attractive and the packaging is d finest of them all. I love custard, I love the Unik taste.

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  18. Utibe Akwa, you’ve consistently add value to the food chain and to a greater extent creating opportunities for others. I hope you sail through this again; you’ve always won. Congratulations, Ma’am …UPs!

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  19. Great custard, great test. The best so far. Utibe Akwa is a very zealous lady, her kind is rare. Keep up the good works.i love Unik custard.

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  20. This is a very commendable effort by a young lady like Uty. She must be encouraged by all. Indeed, Utibe is a model to the youths of our generation who desire to be independent and successful. Great minds deserves more, I give it all to you

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  21. Unik custard is a brand name in Akwa Ibom and outside the state. I congratulate Mrs Utibe Akwa on this giant stride. Keep Up. me and my family always go for UNIKCUSTARD.

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  22. Utibe has been a source of inspiration for aspiring entrepreneur like myself. I remember her helping get my business name registered. She is encouraging.

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  23. Unikcustard is every family’s custard; so appealing and sweet. Congratulations Uty for the heights attained, more of you and more of Unikcustard

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  24. Utibe is an inspiration to many upcoming entrepreneurs in Nigeria. Good thing is, she is consistent and the quality of her custard is amazing. She is loved by all.

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  25. This is a very commendable effort by a young Akwa Ibomite. She must be encouraged by all. Indeed, Utibe is a model to the youths of our generation who desire to be independent and successful.

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  26. Utibe Akwa is one of the finest entrepreneur from Akwa Ibom State extraction whom her zeal and dedication for her brand to get international recognition motivate me to work the more on myself. Utytrend is the next big thing from Nigeria. Keep up Mrs. Utibe, you’re good already.

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  27. Awesome, Unik Milky custard has been my addiction since I came in contact with it. It’s simply awesome. God bless the team!

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  28. I happen to be a custard fan, I’ve tasted so many brands of custard,non is yet to be compared with until custard. I give it a name “my family custard” this is because my people will always call to there’s no custard o.please when you’re coming buy us the custard you introduced us to.it is really unik, good for adults, good for children and even nursing mothers.i stand with and for unik custard,our deliciously home made custard

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  29. In as much as success is not tea party, thorough resilience and courage to succeed took you this far… As a stunt entrepreneur of my generation, I wish you double portion of fruitfulness in the nearest possible time in the production market.

    The sky is your stepping stone.

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  30. I am quite versed with this story. I have been an active spectator from the beginning. This is a case of sand through grass to grace. Hers was a beginning so humble that one can easily dismiss it as a headed-for-nowhere kind of beginning. But today the story has changed. Hardwork and persistence has been key for UtyTrends with top rate product range, and Unik Custard stands out from the rest.

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  31. It may sound untrue or hyped bit I know what a determined mind can achieve. I paid a visit to Utytrend office in Uyo from Port Harcourt just to see things for my and I must say, it was worth it. Utibe Akwa is loaded and blessed. I can spend just to see her successful, I may not tell my efforts. I also brag about her here in my base. She is a Global Brand.

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  32. A beautiful initiative. I have tasted her custard through a friend, it tastes good.
    She deserves more to this for her hard work and commitment to her customers.

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  33. As someone who knows you closely, l can boldly say that your simplicity, yet so dogged in the pursuit of this enterprise is just amazing. Your product is indeed unik in taste, quality and everything.
    I encourage you again and again to keep it up! Keep growing the dream, keep growing the brand.

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  34. Not everyone will be this patient. Some with her qualifications are just waiting on the government to employ them. I am inspired by this and from #700 I know this lady can boost of #5m in her business today. I pray the grace of God radiate from u to other Young women willing to do their best

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  35. Not just an enterprise my dear, you’ve turned the business into a tax paying venture hereby helping the government in tax generation, your persistence and doggedness to succeed in your one chosen career is second to none.

    Keep up you good works madam

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  36. It all started back then in 2015 in orientation camp. From there, it developed to a brand courtesy of passion and resilience. I am a witness of this turnaround.

    Reply

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