Health drinks are becoming very popular as people seek alternatives to conventional soft drinks and wines and detoxify their bodies. Smoothies, fruit juices, herbal teas, milk etc, are in huge demand. If you want to go into the production of health drinks, then this article is just for you.
Chioma Oti is the Ceo of Xeena Drinks, a health drinks manufacturing company that produces Different flavours of Smoothies and Juices, Parfaits and Yoghurts. All the products are organically made from fruits and vegetables, with no additives or preservatives. Xeena products are hygienically prepared and cater to those people who are conscious of getting their stipulated doses of vitamins and minerals, while still being mindful of what they ingest into their systems.
Xeena drinks also add colour to events and occasions with their array of fruits of different types and colours.
Chioma ventured into health drinks production in 2016 after she made up her mind to shed some weight. According to her, “I had to find alternatives to food, so I turned to fruits and vegetables. To have variety, I started blending and pureeing them. It kept me full and healthy, hence I shed weight and this got people wanting to know what I was taking. Subsequently, they would ask me to produce for them and I started charging them to do this!”
The health drink business has very high economic potentials as people are now more aware of their health and well being, and seeking alternatives to drugs for vitamins and supplements needed to live a healthy life.
The highpoint for Xeena drinks was in October of 2020 when the brand was contracted by the management of Obudu Mountain Resort, to run their juice bar for a specific period. Chioma says it was a very interesting opportunity and by far, the largest scope of work they have undertaken. They were attending to at least 100 guests for breakfast, lunch and dinner for the given period.
The low point for Xeena drinks comes at the time of the year where there is a lull on parties, events and occasions. So when there are few or no weddings, seminars, retreats or parties taking place, they then rely on their retail sales, which sometimes, do not amount to a lot.
Xeena Drinks is a registered company with the Corporate Affairs Commission with RC 943099. It is a structured company with staff who assist in cutting and preparing the fruits and cleaning out the equipment. There are also sales assistants.
She points out Saladville Nigeria Ltd, Lagos and Zolyf Drinks Abuja as her business mentors.
Chioma says she needs government assistance by way of funds to acquire machinery needed. Also, there’s a need for a display room/shop, where people can come and purchase Xeena products. Furthermore, she calls for assistance government assistance in completing the processes for getting a Nafdac number.
To people who want to venture into the line of business, Chioma has this advice for you:
-Do your groundwork carefully. Do you have a passion for this business? At low points, passion keeps you going.
-Look to your mentors, learn before you launch out.
-Take hygiene seriously, you owe it to your customers.
-Start small, then expand.
Entrepreneurs can impact on the economy of the state by making products availability of products in the state. There will no longer be the need to source these health drink products outside therefore the funds remain within. Also, Entrepreneurs employ labour, taking more people off the streets and the job market.
The production of Health drinks is one sure business that is guaranteed to bring profits to you. You should go into it now.