Why I resigned from my job to start peanut production

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Peanut production is a major part of the confectionary business. Peanuts are cultivated in over 100 countries, with over 95% of cultivated peanuts in Asia and Africa. Peanuts are a source of minerals, vitamins and antioxidants and health improving bioactive compounds.

Happiness Emmanuel is a native of Edebom 1 in Nsit Ibom local government area of Akwa Ibom state. Happiness makes peanuts. She had a job with a N20,000 monthly salary that couldn’t take care of her bills as the breadwinner in her family. She decided to venture into Peanut production to raise extra income.
peanut production

In her words:

“At first, having a daily job with ₦20,000 monthly pay was the best thing that ever happened to me. But knowing that I am the eldest among my siblings and they always looked up to me for stipends for their upkeep became a big challenge. This challenge propelled me to strive harder. To meet up with all my responsibilities, I knew I didn’t have to depend solely on my daily job but look for other means of becoming self-reliant. The word Dakkada was a huge inspiration to me. I started watching YouTube videos to develop some entrepreneurial skills. Among the skills I watched, I soon fell in love with baking. I started watching more videos on how to make chin chin, peanut and egg rolls. Soon, I started practising and then it became a hobby that turned into a passion. I was excited I had found a new path, something that would put extra money in my purse.
peanut production

I started making peanuts to sell to friends and colleagues but then, no one would buy from me. I was disappointed and heartbroken. This was a huge challenge, it became a headache without an antidote. One day, I told a friend I make peanuts and he bluntly told me he can’t buy from me, that he had a youth corper friend who makes the best peanuts in town. I was sad but deep in my heart there was a tingling sensation that sparked up an idea. Immediately, I requested for the lady’s number. I called her shortly after and begged her to guide me on how to make peanuts. She gave me a price, ₦20,000 but all I had on me was ₦1000. I pleaded with her relentlessly and she finally gave me a condition. Her condition was that we had to meet that same night because she was leaving town the following day. I gladly accepted.

At the close of work that day, I went directly to her place. She gave me a list of items to buy and I bought them although the money didn’t buy everything, she ended up using her materials also. The training started at about 10 pm on the same day. Six months later, I resigned from my daily job and settled to being my boss, an entrepreneur and your favourite peanut girl. Today I am happy I took that bold step to seek more knowledge, to strive, to become independent even as a girl child. Since November 2019, making peanuts has become the best thing that has happened to me.

Today, I sell peanuts not only to friends and colleagues but to an extended group of loyal customers across different demographic. My peanuts has scaled across the United States of America and my goal is to go global and become a household name and brand in the confectionery business.”

Happiness started her business in 2019 and runs the venture as a sole proprietorship business. Happiness says she looks forward to engagements with policymakers and investors for product expansion.

Happiness says her high point has been selling her peanuts to customers in Abuja, Lagos, Port Harcourt and other places. Giving up in the face of challenges has never been an option for her, she says even the pain she feels after production has become part of her.
Happiness points out Aniebiet Francis, Barr Morgan Ekenam and Idara Esenam as her business mentors.
Happiness advises young entrepreneurs and other people who want to venture into her line of business to have determination and zeal for the business as determination and love for the business is what has sustained her till this point.

People can leverage on confectionary business as it can help create employment opportunities in the nation as well as boost the financial power of entrepreneurs.
To our teeming youths, let this inspiring story of Happiness Emmanuel motivate you to start your own peanut production business with whatever resources you have.

159 thoughts on “Why I resigned from my job to start peanut production”

  1. Your peanut gives me joy anytime am sad,God bless you for introducing me it,so far ,so good you are dey best ,keep up ur good work ,God bless you darl

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  2. Peanut wey dey burst brain. Peanut wey get joy dey give joy. I’m not a peanut person but I’ve had a series of peanuts and Happiness’ has been the most wow. I literally had to put it on my social media. Served her a few referrals (which of course they didn’t need to mention my name) because the peanut go harvard. Thanks for being doggeded. God bless you and expand you.

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  3. Well this story is inspiring and I really love your courage, I pray the Good Lord takes you higher and expands your busines. Amen

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  4. Yeah… Hapi peanut is d best pnut have ever tested…crispy and yummy I’m proud of u baby girl my sibling and relatives at ABJ has been disturbing for more…more wins darling… God is always ya muscles

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  5. I knew her from the telecoms world and one things stands her out, her jovial nature and sincerity.. when she posted of her new adventure in peanut making, I told myself I have to support dis ministry and here I am today, engrossed and addicted to happi nuts.. I quarrel her each time I miss a weeks dose.. not until you have a taste will you know why I quarrel each time I miss it.. I had to always buy 2 to 3 bottles cos my wife will definitely finish one bottle before we get home.. it’s so yummy and crunchy!!! Keep it up dear!!! The sky is but your starting point!!!! Big Kudos to You!!!!

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  6. My all time peanuts plug! I jst love your spirit. Your story is a motivation for another youth out there. I wasnt really a peanuts person until I tasted ur peanuts and the uncontrolled cravings started. You are the best in the business girl, your ability to introduce different flavours to ordinary peanuts turns the product to extraordinary and stands you out. Keep up the spirit, Happiness, mma milky peanuts!

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  7. Happiness God is taking you somewhere. He’s a God that multiplies effort. Your passion, commitment, dedication and your smiles is always commendable. The sky is your starting point. Win and soar

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  8. This girls peanut is a bomb when even iam in Nigeria n I don’t eat Happiness peanut it’s like something is missing it’s like I was not in Nigeria at all thank u Miss Happiness sure u are going to go to the higher height in Jesus name Amen

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  9. Happiness is good at what she does….. Her peanuts are the best so far… Tasty and you ‘d keep coming for more…
    God bless your business dear… Take you to greater heights

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  10. I haven’t been opportune to have a taste yet BUT I just love her consistency, brand, dedication, SPARKS and the new flavors she keeps introducing. See you at the top dear! You will soon become a household name and an IRRESISTIBLE BRAND. Much love💕

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  11. If you’ve not tasted Happi Peanuts, then you’re missing a lot. It’s a true definition of “the difference is clear”.
    I witnessed when Happi started. She’s always been an adventurous young girl. The sky is your starting point, Happiness.

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  12. When I first tasted your nuts last year, mhennn I was like wow
    I had to remove the sticker from the plastic and paste it where I was working
    Your nuts is de best I’ve tasted
    Kudos gurl!!!
    I’ll love to learn from you

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  13. She makes the tastiest peanuts I’ve had, I love her doggedness and zeal. I saw when she started, and now she’s going places already. Ride on girl.

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  14. This is very inspiring, I admire your zeal and persistent in your work. Keep making the best cruncy peanut in uyo. God bless your hustle.

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  15. Your Peanuts is Supper Great! Yummy & always Satisfying. As your foundation Customer, I watch this business grow while we were in they same Employ to what it’s today. With a Needed Support, I have no doubt that you have what it takes to compete in the Global Market! Cheers to your Commitment & Persistence!

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  16. Happiness my old school mate has always been a girl who goes for what she wants and I have always loved her for that, when she told me she ventured into peanut production I knew she was going to make it, and Darn if you taste her peanut eh you won’t stop buying,her egg roll is a bomb too.
    Go girl ,shine on cause you are a star.

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  17. Hapi nuts , the first time i tasted the peanuts, it was different, i had never tasted any as crispy and crunchy as that, i was totally blown away with the taste, and since then, it as been hapi nuts all the way, Soar on girl!!! God bless your business

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  18. Happiness You are the best! Am really proud of you. Your resilience, commitment and hardwork will take you to the top. SOAR ON MY GIRL… JESUS GOT YOUR BACK ALWAYS!!!

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  19. Well-done Happiness. You’re doing a great job…

    I’ve not been opportune to eat your peanuts before but I like the passion and fire you display in your line of profession. Keep it up.

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  20. I’m super proud of you dear, I’m Ejiro Okoledo (The kopa Girl) the brain behind _Ejis Pasteries_ , i remembered where i first met Happiness at Gt bank in Uyo, she saw me giving peanuts to Elijah my friend, so she said she love how my peanut looks and what me to teach her, which i did. Today I’m proud to know that you are doing great in the business. I wish you greater height dear.

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  21. This is a beautiful story of consistency and perseverance.
    I wish you all the best in your endeavors. Cheers to more success stories!

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  22. While criticism becomes a stumbling block for many people; for you, it was a stepping stone.
    Beyond the crunchy peanut, your story is a hit. Fly higher dear!

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  23. I am sure glad you made that decision to venture into the peanut business if not we would have been denied access to this awesome product.
    Your peanut can be described with just a word, “heavenly”.
    Continue making us proud.
    You’re a star, Shine!!

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  24. Your peanut is actually on point! Especially chocolate and coconut. Your determination to succeed is really inspiring. In my mother’s words, “This girl is so innovative o! I haven’t heard of coconut peanuts before. Mbok deb mfen nno ke anem tutu “.

    You’ll attain greater heights.

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  25. You know, there is a saying, when you come to africa and have a taste of their waters, you will be thirsty for more. First day I try this, it was wow. It’s axiomatic that you are good at what you do.
    More wins and greater height.

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  26. You are the best peanut plug n u know it. Even if one is not a fan of peanuts, the aroma of your peanuts will lure one to eating it. U are very good and passionate about your business. Kudos dear.

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  27. Happiness is the best of her kind, she is so hardworking. I’m always proud of her whenever I see her post on peanut production, though I’ve not tested her peanut before, but I believe one day I’ll do.
    Funny enough, she was my classmate from secondary school.

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  28. Wow !!! Feel great to see my sister here. Indeed this is a eye opener. I like your courage, keep pushing forward the Lord is your strength

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  29. Well done girl, I met you and have eaten your peanut so many times. Your determination to succeed and hard work amazes me dear.
    Keep up your zeal for excellence at what you do and I really love your peanut, very tasty…..

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  30. I came across Madam Happiness on Facebook, I decided to view her profile and what i saw was amazing, Seeing her dancing with her product (Peanut). That make me to understand that she is happy with her product. I always use her like a example…
    I don’t know, how to describe Happiness…
    Hardworking, creative or motivational…
    I wish her all the best!!!😍

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  31. Happy’s peanut really has a place in our heart. I remember the first time I had it t finished immediately I couldn’t keep it for another day.

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  32. Happiness is so passionate about everything she sets her mind on.

    Her excellent spirit has set her excellently apart even in her Peanut business..

    If I have my way to have it here in China, I wouldn’t hesitate to let people here have a taste of the most talked about peanut-Hapi Peanuts.

    Greater heights dear

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  33. Happiness is so passionate about everything she sets her mind on.

    Her excellent spirit has set her excellently apart even in her Peanut business..

    If I have my way to have it here in China, I wouldn’t hesitate to have people here have a taste of the most talked about peanut-Hapi Peanut.

    Greater heights dear

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  34. Happiness is and will remind my peanut plug. Her commitment and passion is felt in every bite, I admire her resilience and I hope she gets this prize.

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  35. Invaluable as the name implies is a well represented brand that has come to stay and I’ve witnessed ebullient growth over the past year.

    A glowing spirited entrepreneur with the mindset of giving back to the society that made her relevant.

    Happiness for the win, no long caps and talks.

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  36. Having witnessed how you started and how far you’ve come, I’m confident that your tommorrow is much brighter even in the confectionery business. Your peanut is the best I’ve tasted and you’ve remained Consistent. Soar even higher Happiness.

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  37. Happiness, the giver of hapi peanut

    Blessed hands you’ve got, the drive, the challenges yet you still wake up and bake, your dedication and consistency is top notch…God will take you to places dear hapi peanuts

    The best peanut I have ever tasted all my life, you can’t finish 3 bottles at once if you ain’t careful

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  38. Happiness makes you happy with her peanut!
    I know she can make the world happy with her peanuts!

    Shine on happiness!
    Mma Inem Peanut!

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  39. I’ve never met Happiness before but I’ve read and heard glowing reviews about her peanut from friends and social media users. I’ve not had a taste of it yet but it’s only a matter of time before I join the legion of those eating Akwa Ibom’s most famous and trusted peanut.

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  40. I was never a peanut fan till I tasted the ones made by you. Your peanuts are so addictive 😩😩and crunchy, i keep coming back for more. May God continually open doors for you baby girl

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  41. I haven’t seen such a spirit driven to succeed in her business. She is one of the akwa ibom female entrepreneur that has put in a lot of tacts and energy to break even. Her coconut peanut is a masterstroke and her Peppered eggroll is a revelation. If we don’t support or encourage them their willingness and zeal will be affected in a society that demands a lot to breakthrough. You can also order for her goods and I bet you her services is a munch worth of your money

    She deserves Grant and every other stimulus to support and expand her business.

    May help and assistance be found

    May she succeed!

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  42. Happiness is one hardworking, friendly and business minded young lady with the zeal to taking her brand to it’s Zenith. I never took her serious when sometimes around 2019 she started advertising her peanut on Facebook until I had to taste it one day after so much persuasions and since then her products has become my favorite appetizer. Today Hapi peanut has become a household name in Akwa Ibom State and beyond not minding the stress she passes through in producing it manually. Happiness needs to be encourage in any possible way so as to expand her production.

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  43. Happiness has a strong will.
    She so determined and hard working.
    Our peanut is so wow
    We need to encourage her
    To go far

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  44. I am in Australia and become a mentor for this fine young entrepreneur. She has every attribute necessary to become successful in life, she is also thoughtful and respectful. Her determination and hard work deserves everyone’s support as she grows her business and can employ others to earn incomes for themselves.
    I ask all my friends to support her by leaving an encouraging comment and passing this on to your friends.
    The rewards for her to win in this forum will enable her to purchase equipment that will alleviate workplace pain and improve her workplace safety.
    I congratulate her on her efforts and success to date.

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  45. Her peanuts are the best..Yummy and very healthy. I pray God expands her. She’s humble. Loyal. Sweet and adorable. God bless you Happiness. I love you so much

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  46. Happy you are the best peanut plug in Nigeria as far as am concerned……I have never heard of flavoured peanuts. You it effortlessly 👏👏👏👏♥️

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  47. I love your hard work, diligence and commitment to be better. I’ve tasted your peanut and I can affirm that its the best. Well done Ma.

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  48. I love your commitment towards what you do, your drive and passion with quality service will take you far. Good luck girl.

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  49. The peanut is excellent and I don’t bother to buy peanuts anywhere else again! Thank God for blessing you with the wisdom and strength. I have shared the peanuts with folks in USA and they really love it for it’s deliciousness and crunchiness.

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  50. Oh Hapi peanuts. One thing I love the most about your peanuts is the tease to every taste. I love the way you introduce a new flavor from time to time. My favorite is the ginger/garlic flavor, milk and chocolate.. It’s Hapi Peanuts any day, any time … Meet you at the top girl.

    Reply

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