Peanut production is a major part of the confectionary business. Peanuts are cultivated in over 100 countries, with over 95% of cultivated peanuts in Asia and Africa. Peanuts are a source of minerals, vitamins and antioxidants and health improving bioactive compounds.
Happiness Emmanuel is a native of Edebom 1 in Nsit Ibom local government area of Akwa Ibom state. Happiness makes peanuts. She had a job with a N20,000 monthly salary that couldn’t take care of her bills as the breadwinner in her family. She decided to venture into Peanut production to raise extra income.
In her words:
“At first, having a daily job with ₦20,000 monthly pay was the best thing that ever happened to me. But knowing that I am the eldest among my siblings and they always looked up to me for stipends for their upkeep became a big challenge. This challenge propelled me to strive harder. To meet up with all my responsibilities, I knew I didn’t have to depend solely on my daily job but look for other means of becoming self-reliant. The word Dakkada was a huge inspiration to me. I started watching YouTube videos to develop some entrepreneurial skills. Among the skills I watched, I soon fell in love with baking. I started watching more videos on how to make chin chin, peanut and egg rolls. Soon, I started practising and then it became a hobby that turned into a passion. I was excited I had found a new path, something that would put extra money in my purse.
I started making peanuts to sell to friends and colleagues but then, no one would buy from me. I was disappointed and heartbroken. This was a huge challenge, it became a headache without an antidote. One day, I told a friend I make peanuts and he bluntly told me he can’t buy from me, that he had a youth corper friend who makes the best peanuts in town. I was sad but deep in my heart there was a tingling sensation that sparked up an idea. Immediately, I requested for the lady’s number. I called her shortly after and begged her to guide me on how to make peanuts. She gave me a price, ₦20,000 but all I had on me was ₦1000. I pleaded with her relentlessly and she finally gave me a condition. Her condition was that we had to meet that same night because she was leaving town the following day. I gladly accepted.
At the close of work that day, I went directly to her place. She gave me a list of items to buy and I bought them although the money didn’t buy everything, she ended up using her materials also. The training started at about 10 pm on the same day. Six months later, I resigned from my daily job and settled to being my boss, an entrepreneur and your favourite peanut girl. Today I am happy I took that bold step to seek more knowledge, to strive, to become independent even as a girl child. Since November 2019, making peanuts has become the best thing that has happened to me.
Today, I sell peanuts not only to friends and colleagues but to an extended group of loyal customers across different demographic. My peanuts has scaled across the United States of America and my goal is to go global and become a household name and brand in the confectionery business.”
Happiness started her business in 2019 and runs the venture as a sole proprietorship business. Happiness says she looks forward to engagements with policymakers and investors for product expansion.
Happiness says her high point has been selling her peanuts to customers in Abuja, Lagos, Port Harcourt and other places. Giving up in the face of challenges has never been an option for her, she says even the pain she feels after production has become part of her.
Happiness points out Aniebiet Francis, Barr Morgan Ekenam and Idara Esenam as her business mentors.
Happiness advises young entrepreneurs and other people who want to venture into her line of business to have determination and zeal for the business as determination and love for the business is what has sustained her till this point.
People can leverage on confectionary business as it can help create employment opportunities in the nation as well as boost the financial power of entrepreneurs.
To our teeming youths, let this inspiring story of Happiness Emmanuel motivate you to start your own peanut production business with whatever resources you have.