Read this if you want to run a sustainable music business

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Bassey Elijah Usanga is a graduate of economics. He is a Music consultant at Music Point, Abuja Nigeria. Bassey ventured into music and running a sustainable music business because firstly music is his passion and secondly, he discovered a need and demand for music services among families, church and events. So, he took advantage of turning his passion into his profession.

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Speaking further on his projects, Bassey informs, “I started a project called “1musican project” since the year 2001. Our vision is raising a minimum of one musician in every home by a way of offering training on musical instruments. This business has attracted global recognition as I have trained Indians, Ethiopians, Zambian, Zimbabwean and Lebanese living in Abuja. We have been able to empower young people who are now self-employed with either their music studios or solo albums. The demand for music services is endless and profiting, so we are in the market to give simplified music training”.

Music services are potentially profitable because it’s like a broom with many streams of income. There is always a demand for music education, live band, Dj, studio recordings, music marketing etc. The list is endless. Bassey says he has carved a niche for himself in his sustainable music business.

Bassey says he didn’t begin with financial capital. According to him, “To be sincere, the first capital I needed wasn’t financial capital but skills and know-how capital. Then I started with a minimum of N1000 which helped me cover transportation, typesetting and photocopy adverts, and cyber cafe cost for research”.

Bassey has recorded success stories and high points. He says, “My success story is that I have been able to inspire and raise young and old musicians across the globe through my music training and performances. In 2016 I was given an award by world peace initiative, Thailand for my voluntary music production titled “Peace Revolution”. In 2016, I organized a concert and a magazine launch where students from participatory countries performed live and received an award in Abuja”. However, the need for capital funding for expansion and establishment of a MUSIC studio training centre has been his low point.

Bassey admits he has thought about giving up in the face of challenges. He states, “Yes, especially during the covid19, most of my foreign expatriate living in Abuja Nigeria had to stop classes. I was bankrupt. Lack of mobility too. has been a big challenge with meeting up to time especially when I need to teach different people at different locations within a short period”.

was registered with the Corporate affairs commission in 2014. For his training, Bassey has four regular workers including a pianist, drummer, guitarist and singer. During live performances, he hires more part-time workers.

Bassey points out Strauss school of music, soul sound empire, Felix Atasan, Reno Omokri, Tony Elumeru, Dangote, Mike Adenuga, Alakija, etc as his mentors in business.

Bassey wants policymakers to come up with government policies to assist the entertainment industry with loans and grants which would go a long way in turning the passion of musicpreneurs to profitability.

To intending music entrepreneurs, Bassey advises, “Find a way to acquire the skills, e.g in church or a friend can teach you, then make adverts and place them at prominent areas where those who can afford your price reside. Also use online platforms like Jiji, Facebook, Twitter, Instagram etc to advertise your work and the right customer will surely locate you. Stay focused”.

Bassey believes that entrepreneurs are the lifeline of any economy and that the Nigerian government needs to proffer policies that create an enabling environment that will attract foreign investors to invest in the music industry.

Music is universal and profitable. Let this story of Bassey motivate you and like Peter Itiat , push you into venturing into a sustainable music business venture.

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