Read this story if you want to venture into thrift business

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The thrift business is one venture that can be started with low capital. Emem Godwin John is a Nigerian and a graduate of Communication Art. She is interested in business and human relations. She is a self-starter and loves to accomplish every project she embarks on. She believes in accountability and the need to treat human beings with respect as everyone is deserving of it. She is an effective communicator. As a growing child, she was exposed to reading newspapers, and over the years, reading has become an integral part of her life. It has made her gain knowledge of a wide range of topics. She loves to meet needs and proffer solutions to problems, which is why she ventured into her line of business in October 2020.

According to her “I started my thrift business because I saw that there was a need in that aspect of life so I stepped in to fill the gap. A lot of people need quality clothing but their budget seems to pose a problem so I came up with an idea of selling first grade and good quality thrift wears at very affordable  prices.

Emem says her business is very lucrative and one can make money from it. In her words “The economic potentials of my business is the population because a lot of people like to have quality while paying less. One can make money from this business because once you have been able to establish your presence in the minds of your customers, they buy your stock out at a fast pace. That way, capital is not tied down and you will also make some significant returns.”

Emem started her business with the sum of N80,000.

Her high point so far is the fact that her customers like the dresses she sells. Moreover, success for her is the joy on their faces when she makes deliveries to them.
Sourcing for very good bales has been quite challenging for her and that has been her low point.

thrift-business

Emem has never thought of giving up before, she avers, “Amazingly, I have never thought of giving up, because this is something I really want to do, So when challenges come, what I rather do is try to devise a means of tackling them.”

Her business has not grown to the point of engaging people, therefore she works alone.

Mr Ope Folurunsho, a Banker and Financial Analyst is Emem’s mentor in business. Furthermore, Emem wants policymakers to assist in funding and mentorship.

This is what Emem is saying to entrepreneurs, “do not be deterred by the initial challenges that will come, because they will definitely come. Just keep pushing it, one day at a time and one day you will look back and see the long way you have come from.”

The impact entrepreneurs create on the economy of a state cannot be underrated. According to Emem, “There are various ways entrepreneurs can impact the economy of my state. Let’s take job creation, for example, when businesses and establishments are coming up, they will need to employ labour. As such, creating jobs and giving chance to more money in circulation. Also, if the quality of goods and services are improved, this can result in improved quality of life for my people, thereby boosting morale and greater economic freedom.”

Let this story of Emem motivate you into going into thrift business.

101 thoughts on “Read this story if you want to venture into thrift business”

  1. It really an inspiring piece to go through

    Challenges will come as she rightly put it, it’s left to us to find our way around it

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  2. It gladdens my heart each time I see young vibrant and resilient ladies venturing into businesses, especially when they come up with creative and innovative solutions…. the thrift business isn’t one I expected to be that lucrative, until I read Emem’s story…. it amazes me how she was able to see the gap in that area and filled it… obviously we all love good clothes, but not everyone can afford it and this is the gap she has been able fill and now with her solution, everyone can easily afford good clothes…. kudos to you Emem’s, and more grace…….

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  3. Starting a business is one of the most stressful and exciting thing that ever happens in the life of any individual because you are coming in to the business life with so much ginger and expectations.

    I believe that Miss Emem’s business has shown that you don’t need much to start up something of your own. All you need is a little capital that can at least cover up the basic things that you need to start up and definitely God’s Grace.

    My advice to everyone who intends to start a business is

    1. Don’t set your expectations too high.

    2. Understand your market and it’s necessity in the demand and supply chain.

    3. Prepare your body, soul, and mind for everything and anything that comes with the tittle “Entrepreneur” or the local term “Business Man or Woman”

    4. Business has its seasons, so don’t give up when it gets tough. Better days are ahead.

    5. Never add sentiments when doing business, you can always conduct your business professionally especially with the “Family and Family Community”

    6. “LET GOD IN” This is not an Advice but a law you should try as much as possible to keep.

    Thank you.

    Emem, I wish you the best in your business and pray that you will be a source of motivation to someone out there. Cheers

    ANIETIE OBOT
    CEO, Anie’s Oil and Gas.

    Reply
  4. Whao… this is a very beautiful and inspiring story, I personally can testify to the Value for Money dresses I get from you. I see you soar high in the fashion business darling 😉 thanks for making slaying look easy

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  5. First, it’s the nice piece that gives some sort of inspiration or encouragement to whosoever might be considering going down that (business) line or even to anybody in particular.
    Truly, Emem’s thrift business is worthy of emulation. Talmabout the topnotch service delivery she renders, well washed and ironed clothes, neatly folded and finely packaged.
    Ever since I made my first purchase, there hasn’t been a cause to go back or stop getting lovely wears from her.

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  6. The part I love most is how you advertise your business with soft grammar 😅
    You’re actually very good at what you do and I really admire your strength..
    More grace Illi sweet😘

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  7. I’m so inspired by your determination & stick-abilit.
    The sky is your stepping stone dear. Out nation needs someone like you!

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  8. Grateful to God for the courage to face the challenges of starting a business. Now yours is becoming a story that inspires others. Keep soaring Emem!

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  9. It’s the quality of her clothes for me. I love designer clothes; you know, the Mark & Spencer kinda clothes but then how much do i have? Lol. Thankfully she came to my rescue with affordable designers

    I always grin over and over when i pick up my clothes from her and i’ll want to wear them everyday.

    The part i like best, it’s always already washed and ironed so sometimes i could just wear straight up and her customer service is top notch with prompt delivery.

    I’m not even sweet mouthing with the praises, i think on the other hand, i didn’t say enough. Thank you Emem of thriftwithserenity

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  10. I’m thrilled by the way Emem had to grow her thrift business from almost nothing to where she is. This is what growth is all about!

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  11. Emem John.
    Keep doing what you are doing, you dey inspire a lot of people.
    I pray you get the support you desire from policymakers to assist in funding and mentorship and other entrepreneurs.

    I know say soon your brand go blow🙂

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  12. I am so proud of you dearest Emem. Nice write up and also inspiring. You will definitely break through in this business. Go 👍girl. You have got my support 😊.

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  13. Wow!
    This is inspiring.
    Well done, Emem.
    I might not be interested in thrift business but your words is an inspiration to stay with what I love to do no matter the odds.

    Thank you.

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  14. I can relate to your story, I also started very little, Your beginning might seems small but ur later days shall greatly increase

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  15. Emem has a great personality, her resilience is just exceptional her smile is so infectious and she has that exceptional customer relationship you just have to buy at all means.

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  16. This is so inspiring Emem,keep inspiring your world dear. Her thrift business is so amazing especially her customer relations skill is on point. Everyone needs to get their thrift from Emem. It’s so affordable and comfortable. Keep winning baby girl 😘

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  17. This is a great idea. And I love the fact that she took the risk of starting the business with that amount. All businesses involves taking risk. It is the bold step in every business

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  18. Nice! I’m someone who is particular about the quality of my clothes and being able to find quality clothes at a reasonable price, so usually a Joy.

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  19. Emem is an entrepreneur who knows what she wants, how to get it. One thing I really admire in her, is that she focused on the direction, she wants her business to go.

    Well done!

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  20. Really inspiring..the fact that she provided solution to women looking good on a budget is amazing, and the creativity behind her branding is dope.

    Keep up the good work

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  21. wow!
    Such an inspiring story…
    I really didn’t realise the enormous potential in the thrift business. Her journey in thus far has been beautifully captured, giving hope to most like me.
    Well done for sharing and I believe the sky is just your starting point.👏💖

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  22. I can relate to everything Emem just said here.
    And to crown it all, she works hard and she’s smart.
    Go girl.. The world is your stage my darling ❤️

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  23. Talk of communication, she has been keen with that. Her business life and daily encouraging posts are inspiring. Keep winning Emem

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  24. Consistency, they say is what builds a brand. Your consistency and perseverance are worth emulating.

    I pray you get all the support your business requires.

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  25. Emem is a stargirl. Hardworking, dedicated and focused. She has this unique way of creating a niche and thriving in it. I have patronised her business and I’ll say I’m a satisfied buyer who will Patronise her more and more.
    Weldone Emem.

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  26. I hope to own a Clothing Line someday… This story is really an inspiration to all that I must do to achieve this. Thank You Emem. My Namesake😍😍😍😍

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  27. Omo ur cloth go well
    I love the way u package and deliver ur cloth. U’ve got the mind of ur customers
    Keep up we gat u covered ❤️❤️❤️

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  28. Beyond mere words, Emem represents an outstanding and astounding entrepreneurial spirit. Despite the challenges, she seamlessly presents herself as one who is trustworthy and that alone will take her far in this business.

    Keep at what you are doing, Emem.

    Well done!

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  29. Well done Emem! I have always known you to be a dedicated person who takes everything she does important. Thank you for considering the masses in your choice of business.

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  30. Your story is directional and has every sense of reality in it’s motivational spurs. I have been gingered to keep up with my initiative above any hurdles to be encountered.
    The top is yours and more.
    Thank you.

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  31. Emem knows her onions,identifying needs means you can profer solutions,and that’s one thing she’s proven herself at in her line of business.
    Also,her words capture the mind when she advertises,for every cloth she puts out there,she brings to bare every unique selling point.
    I’m inspired with her business serenity and pray for new mercies for her.

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  32. Amazing exposition into the limitless potential of the thrift business. I business with a human face as yours is worthy of my 2cent.

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  33. @thriftswithserenity, expectional collection.. when you buy from her it doesn’t fill like you’re below because it comes with a style of class, trend and peace. Customer service is top notch. ✨✨

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  34. There is something that comes with watching a woman build a business from scratch and make progress. This is a huge inspiration to me and I’m sure to many other persons, male or female.

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  35. This is awesome. It’s amazing how the thrift business has evolved from roadside sales of okrika! You know what you’re doing and you’re consistent. Keep it up dear!

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  36. Emmy as I fondly call her has and will always be a secret model to me…
    Your courage, tenacy, ability to pick out something beautiful even in the midst of “dirts” just blows my mind.

    This is a “read” that will inspire anyone heading the thrift way…

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  37. This is so captivating. I should start up my own thrift business soon 😩🥺. Hope the ladies would patronize me😁

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  38. serenity has a good customer relation. Came across her recently and I don’t think I wanna stop buying from her.

    Her sense of humor is outta here 🤭🤗

    Reply

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