Garri is a staple food in Nigeria, it is eaten by people of all ages and social classes. As one of the in-demand food commodities in the country, the business of garri production and sales is a lucrative venture. If you love garri, this article is just what you need to go into the production of garri.
Akanimoh Asuquo is an indigene of Nsit Atai LGA in Akwa Ibom State Nigeria. He is a final year student of Theatre and Film Studies University of Uyo.
Akanimo ventured into the garri business (Better Garri) in June 2020. This was due to the global lockdown occasioned by the novel Coronavirus pandemic. He was bored at home and the thought of establishing a business sprout up in May when the lockdown was eased in the State. He started in June 2020.
Feeding is inevitable. It’s a need, not a want. Even the poorest of all eats food, and Garri is arguably one of, if not the most consumed food in this part of the world. It sells faster than very many other commodities in the market. Although the income from it is not that much, the quick turn over makes it sellable and the gain is laudable. In a nutshell, garri production yields.
Akanimo started his Garri business with the sum of ₦10,000.
Akanimo’s high point has been his ability to buy in bags and also sell in bags, half bags, quarter bags, and paint rubber unlike when he started where he had to reach agreements with wholesalers to sell to him on credit and get payment after sales. By then he used to sell in paint rubbers and cups.
The low point for Akaninyene was when he lost the first bag he started with. According to him, “I lost at my first bag. That’s because I did delivery to clients without delivery charges and at first entry, I measured to please clients. So I didn’t make my capital in the first bag. Garri needs meticulousness that’s because it reduces every time one measures it. The little grains that drop while measuring will reduce the quantity at every point it is measured to customers. Again, market women don’t buy like some clients who order. At the market, women prefer quantity to quality. No matter the kind of Garri you’re selling, women need more cups and not how good you’re trying to explain your goods is. So if I have good connections to people whom I can just be supplying in full, half or quarter bags to, it will do me more good.”.
Akanimo thought about giving up when he lost his first bag. He says, “When I lost the first bag, I asked myself if I’m doing business or I’m playing. I wanted to either stop or switch to something else. But I had a second thought. Then I bought the next bag, what did I get?, I got just the capital I bought with. It was gradually that I got to understand how the business yields then when I started supplying in half or quarter bags, I began to record income.”.
The business is 7 months old and he does the sales by himself. Akanimo looks up to successful businessmen and women for guidance. He points out Joshua Atatt of Udua as his business coach.
Akanimo looks forward to engaging with policymakers and investors etc to scale his business by way of provision of capital to be travelling to Atam, Ugep, Enugu, among other places to buy garri in wholesale.
To prospective garripreneurs, Akanimo advises, “Garri is paying well. But buy good Garri, there are different Garri in the market, but those who know good Garri will go for it. The turn over may not be that much, but consistency will pay anyone who wants to venture into Garri business.”.
Let the story of Akanimo inspire and motivate you to venture into the garri business for profiting.