Fashion designing has indeed come a long way from the mere designing of clothes . Fashion designing has evolved into a full-fledged industry today. It is well accepted as a career option all over the world.
Emediong Utuk is a native of Uyo LGA in Akwa Ibom State. She is a graduate of accounting from Akwa Ibom state university and a fashion designer.
Having a passion for a trade is not the same thing as being consistent at it. Emediong’s love for fashion made her go for fashion training, keeping her accounting career aside. Emediong started her fashion business in 2019.
The fashion industry is very profitable. Fashion is a highly sophisticated, $2.5 trillion global industry. In Nigeria, consumers spent nearly N80 billion on apparel and footwear in 2018. The Nigerian fashion industry has evolved from its roots in the manufacturing of locally made materials to new high-value design and other creative jobs. The fashion industry is highly profitable.
Emediong started her fashion business with a startup capital of N150,000, including all expenses. Her high points are the good reviews and referrals she gets each time she delivers her products. Her low point is not getting a structured working place
Emediong is a passionate and result-oriented individual who is motivated to succeed in business.
In her words, “The work is quite tedious when done alone, so what I do is to start doing the job as early as possible to meet its maturity date. When work pressure is above my control, I engage other professional to help me.”
Her business mentors are Mr Ekom Sunday, and the Ceo of Precious Apparels.
Emediong looks forward to engaging with policymakers and investors etc to scale her business through provision of funds to purchase sophisticated equipment and registration of the business.
To upcoming entrepreneurs, Emediong advises, “Have passion about anything you do. °Be consistent in your dealings. Let God be at the centre of it all”.
Entrepreneurs play major roles in job creation in the economy of any nation.
Let the story of Emediong motivate you to follow your passion and venture into the fashion industry.